Pack Your Bags, Jane

Canon created a vibrant print campaign for a fictitious cruise line to showcase the ProStream 1000 series web-fed inkjet press’s print quality and personalization abilities. The campaign used vivid colors, high-quality photography, and variable data printing to highlight how the ProStream engages audiences with personalized content.

The campaign began with a brochure promoting cruise destinations and followed a typical customer journey from booking to boarding. Each piece was customized to demonstrate the ProStream’s variable data capabilities, while the consistent use of brilliant color and sharp images illustrated the press’s industry-leading print quality.