Did You Know?

Sylvamo’s monthly Did You Know? (DYK) direct mail series had been successful for years, but its format needed an update. Rather than ending DYK, Sylvamo collaborated with Trekk to transform it into a magazine for both loyal subscribers and new readers.

Previously, DYK was a monthly mailer focused on print and paper topics, allowing subscribers to collect a set each year. Sylvamo wanted a new approach that kept the original’s usefulness, highlighted their premium Accent Opaque paper, and offered a more engaging experience.

The solution was to turn DYK into a quarterly print magazine, each issue featuring multiple themed articles and features instead of just one topic. The first issues included expert interviews, high-quality photography, designer spotlights, Q&As, and curated Spotify playlists.

This refreshed DYK magazine now appeals to creatives, marketers, printers, and serves as a valuable sales tool for showcasing Accent Opaque’s capabilities.